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Scott Byrer is an experienced marketing professional with a strong background in customer retention and relationship management. Currently serving as the Director of Global Customer Retention at Allbirds, Scott has previously held senior positions at 1-800 Contacts and Backcountry.com, where Scott led CRM strategies and developed innovative loyalty programs. Scott's expertise extends to consumer engagement roles at adidas, including a focus on membership and database growth, as well as brand marketing and social media strategies at Master & Dynamic, Vans, and Lucky Brand Jeans. Scott holds a Master of Science in Organizational Leadership from Johns Hopkins University and a Bachelor of Science in Business Administration from Chapman University.