ÂÜÀòÂÒÂ×

Hisham has almost 20 years of consulting and management experience in retail and consumer products across the Middle East and North Africa (MENA) region. He has a successful record of planning and executing large performance improvement and commercial transformation programs in the retail and consumer products industries in the areas of optimization of product offering, pricing, and procurement. Hisham also has a successful record of designing and executing revenue growth programs across various business-to-consumer industries such as retail, consumer packaged goods, and healthcare as well as for various topics such as strategy, go to market, products, channels, and sales force. Previously, he held senior management roles at Strategy& (formerly Booz & Company) and senior commercial and procurement roles at a key regional retailer. Hisham has an MBA from London Business School.