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Mactar Sylla is an experienced professional with a strong background in fundraising, marketing, and client relationship management. Currently serving as the Fundraising Manager at ALIMA since April 2017, Mactar has previously held key positions such as CEO and co-founder of Colisdays, e-CRM Manager at Viadeo, and Responsable Fidélisation Web at Wengo (Groupe Vivendi). Mactar's expertise encompasses the development and execution of online customer engagement plans, marketing campaigns, and client database management. With a solid educational foundation including a Master's in E-business and a Master II in Marketing of Services, Mactar has demonstrated a commitment to enhancing customer loyalty and optimizing marketing strategies throughout an extensive career.