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Maud LEONARD is a Marketing Manager at AQUITEM since September 2007, focusing on marketing strategies for loyalty programs of major brands and managing cross-functional projects. Previous roles include client management in loyalty marketing, where responsibility involved strategy definition, operational planning, and KPI analysis. Prior experience includes a marketing and communication role at CENPAC, overseeing direct marketing actions and sales team incentives, and a position as a research associate at TNS Secodip, analyzing market trends in selective perfumeries. Maud LEONARD holds an Expert degree in digital strategy and marketing from Digital Campus Bordeaux and a Master 2 in Economic Sciences.