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Gui Azevedo has a diverse work experience spanning over two decades. Gui started their career as an Associate at Santander Brasil in 1997 and later co-founded www.guiadohomem.com.br in 2000, where they served as the CEO. In 2002, they co-founded DES Marketing Services and assumed the role of CEO. In 2006, Gui became the COO & Partner at AGV Logística Saúde, and from 2001 to 2009, they co-founded and contributed to GeneSeas Aquacultura Ltda. Gui then co-founded dr.consulta in 2013 and was actively involved as a co-founder until 2018. Gui also served as a Board Member at Vereda Educação from 2018 to 2019. Currently, Gui is the Founder of Alice, a dynamic healthcare organization in Brazil that focuses on technology, empathy, transparency, and simplicity to enhance health services for individuals.

Gui Azevedo completed the Stanford Executive Program at Stanford University Graduate School of Business in 2018. Prior to that, from 1994 to 1997, they obtained a Bacharel degree in Business Administration from Fundação Getulio Vargas (FGV).