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Lika Li is a seasoned professional with extensive experience in operations and innovation, currently serving as Senior Director of Operations at Alibaba Group since March 2018, focusing on empowering new consumer electronics brands. Prior to this, Lika held various roles at Procter & Gamble from July 2008 to March 2018, including Associate Director of Innovation, where Lika led category growth solutions and managed the P&G Asia Innovation Center. Lika's earlier roles involved significant achievements in brand development and sales growth for AS Watsons and in Hainan Province, as well as key account management in West Guangdong Region. Lika holds an Executive Development Program in Finance Management from Sun Yat-sen University and dual Bachelor's degrees in International Business and Marketing Management from Guangdong University of Foreign Studies and The University of Hong Kong, respectively.