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Laura Martínez Padilla is an experienced marketing professional currently serving as Gerente Trade Marketing Marcas de Canal at Alianza Team® since September 2023. Previously, Laura held the position of National Trade Marketing Manager at Simoniz, where responsibilities included designing and implementing national trade marketing strategies for modern channels. Laura's extensive background at JGB S.A. encompassed various roles, including Traditional Trade Marketing Manager and Head of Trade Marketing for e-commerce. With additional experience in product specialization at Sodexo and trade marketing at British American Tobacco and Procter & Gamble, Laura possesses a solid academic foundation, holding multiple MBAs from EADA Business School and Pontificia Universidad Católica del Perú, as well as a specialization in Marketing from Pontificia Universidad Javeriana. Laura's expertise lies in driving brand growth through strategic marketing initiatives across diverse channels.