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Juan Camilo Sandoval is a digital marketing leader with expertise in B2B strategies, currently leading digital marketing initiatives at Alianza Team® since March 2023. Previously, Juan Camilo served as the regional marketing leader for "Drivers" at Chazki, focusing on lead generation and conversion optimization through both digital and traditional channels. At Mensajeros Urbanos, Juan Camilo managed trade marketing activities to enhance brand presence and customer activation. Juan Camilo also has experience in e-commerce project management and operational analysis from roles at Rappi and Softys. Juan Camilo holds a degree in Economics with a focus on Marketing from Universidad Sergio Arboleda.