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Gregory Fiorio is an accomplished automotive professional with extensive experience in brand management and marketing. Currently serving as the Brand Manager for Alfa Romeo in the Middle East, Africa, and China, as well as Managing Director for Alfa Romeo Austria since February 2022, Gregory has previously held prominent positions at Citroën as Marketing Director for Germany and at Peugeot where various roles included Head of International Markets, Market Manager for France and Denmark, and Area Manager. At Peugeot, responsibilities encompassed market positioning, pricing strategies, and sales performance across multiple regions. Gregory's career began with Automobiles Peugeot as a quality service project manager, advising dealerships to enhance service quality. An alumnus of EDHEC Business School from 1998 to 2002, Gregory has cultivated a robust skill set in automotive marketing and brand management.