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Patricia Bertea is a distinguished professional with extensive experience in academia and entrepreneurship. Currently serving as an Ambassador at Innovation Labs Romania, Patricia drives innovation in the academic environment. As Co-Founder of Poloniq, a B2B software solution for the restaurant industry, and Founder of CozoApp, a mobile app dedicated to "cozonaci," Patricia showcases a strong entrepreneurial spirit. Additionally, Patricia holds the position of Managing Partner at Brandweb LLC, a web development studio, and has contributed significantly to entrepreneurial education as Assistant Professor of Business Studies at Alexandru Ioan Cuza University. With a strong academic background, including a PhD in Marketing/E-commerce, Patricia's research focuses on entrepreneurship and sustainability, creativity, and digital marketing. Previous roles include managing director of FDI 2022 Entrepreneurial Education and Head of Research at HUMANIZE, a cutting-edge research center.