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Santiago Campos-Araoz currently serves as the Head of Social at Aleo since October 2022 and is also a Content Creator at TikTok since October 2020. In the role at TikTok, Santiago successfully grew a social media following to 270,000 by creating engaging web3-related video content. Additionally, Santiago enhanced social media marketing strategies and produced content for more than 10 startups, achieving over 1 million impressions.