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Elena Balabanos is an accomplished professional with extensive experience in eCommerce and digital marketing, currently serving as Director of eCommerce Marketing at ALDO Group since November 2017, where responsibilities have evolved from Online Merchandiser to Senior Manager and Director roles. Prior to this, Elena worked at Reitmans Canada Ltée/Ltd in various capacities, including Digital Marketing Specialist and Wholesale Processes & Compliance Specialist, gaining expertise in social media management and supplier negotiations. Earlier career roles at CSSS de la Montagne involved administrative coordination and patient relations, complemented by a Bachelor of Commerce in International Business from Concordia University and a DEC in Commerce from Marianopolis College.