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Louise Sparks is an experienced content and marketing professional currently serving as Content Manager at Aldermore Bank since May 2023, where key contributions include devising a new content strategy. Previously, Louise held the position of Content Marketing Manager at Blackbaud from June 2018 to May 2023, overseeing content for the UK, Canada, and Australia, and implementing annual content plans. Earlier roles include Marketing Manager and Content Marketing Manager at Fourfront Group (2015-2018), Senior Marketing Communications Executive at Blackbaud Europe (2014-2015), and Marketing Executive at Thomson Reuters (2012-2014). Additionally, Louise has editorial experience as a Senior Editor at Sweet and Maxwell and a Reporter at Johnston Press. Educational qualifications include a Master's degree in Print Journalism from The University of Sheffield and a Bachelor of Arts in English from the University of Hull.