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Alex Aldas serves as the Director General CEO of Aldasbrand since 1998 and is an active member of the Entrepreneurs' Organization since 2012. Prior experience includes roles as Creative Director at kS Interparnes and McCann Erickson, a lecturer at Universidad San Francisco de Quito, Graphic Director at Bates, and Editorial Conceptualizer at El Comercio. Alex holds a degree in Advertising from UNIVERSIDAD UTE and has completed diplomas in Brand Strategy from Inalde Bogotá and Corporate Image from Universidad de Belgrano.