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The Analytics and Business Intelligence team at Alcool NB Liquor is responsible for leveraging data to drive informed decision-making across the organization. They analyze sales, inventory, and supply chain data to optimize operations and enhance customer experiences, while collaborating with various departments to provide actionable insights that support strategic business initiatives. By transforming complex data into clear, understandable reports and dashboards, the team empowers leadership to make data-driven choices that improve efficiency and profitability.