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Noortje van Genugten holds a Master's Degree in Economics from the University of Amsterdam, obtained between 2008 and 2011, and previously studied at Maastricht University from 2006 to 2007. Noortje has extensive experience in product operations and analytics, currently serving as VP of Product Operations at Albert Heijn. Previous roles include Senior Director of Analytics & Data Science Operations for Albert Heijn, Etos, and Gall&Gall, as well as Director of Analytics Operations at Ahold. Additionally, Noortje began a career at Ahold as a Management Trainee.