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Karen B. currently serves as Principal in Commercial and Product Strategy at Alaska Airlines since May 2023. Prior to this, Karen held a role as Project Leader on the global consumer insights team at Unilever, specializing in the plant-based foods portfolio and the Hellmann's mayonnaise brand from September 2021 to October 2022. Karen has also contributed to SkyTeam as Manager of Business Strategy - Technology Development, where communication strategies for core technology projects were developed, and held several analytical roles at Delta Air Lines, focusing on competitor analysis and pricing strategy from 2012 to 2019. Additionally, Karen's experience includes an internship at Amazon, where an optimization plan for a fulfillment center was implemented, and prior roles in script development and as a resident assistant. Karen holds a Master of Science in Marketing from The University of Edinburgh and a Bachelor of Science in International Business from the University of Arkansas.