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Naffisa Eltayeb is an experienced Human Resources Administrator at Al Rawabi since March 2019. Prior to this role, Naffisa worked as a part-time Marketing Assistant Intern at SMAC General Trading LLC from January 2016 to January 2018, where responsibilities included promoting products via social media, engaging with potential and existing customers, and managing documentation for exhibitions. Naffisa holds a Bachelor of Business Administration degree from the American University in the Emirates, completed in 2018, specializing in Business Administration and Management.