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Dr. Aajay Girit is an experienced marketing professional currently serving as Vice President of Digital Marketing & Brand at Al Hilal Official, focusing on digital transformation and brand building for the AlHilal Mobile Super App. Additional roles include Vice President of Digital Marketing & Communication at Al Masraf and responsibilities in digital channels communications at the Central Bank of the United Arab Emirates. Holding significant expertise in programmatic and digital marketing, Dr. Aajay has led campaigns for various high-profile clients in multiple regions while previously holding senior leadership positions at renowned companies such as Chubb and LivingSocial. Dr. Aajay is an academic with a Doctorate in Business Administration from Monash University and is a Fellow of the Chartered Institute of Marketing.