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Aju Abraham Thomas is a seasoned professional with extensive experience in global communications, eCommerce, and digital marketing. Currently serving as the Global Communications Lead at Al Dahra and a Founding Partner at elv8, Aju has previously held significant roles including Manager of eCommerce and Digital Marketing at Axiom Telecom, where responsibilities encompassed overseeing multi-million dollar partnerships and content management across digital platforms. Earlier positions include Director of Creative & Technology at IdeaKitchen and Marketing Manager at Tejari, where Aju led content marketing initiatives. A proven track record in customer relationship management was established as Territory Manager for CRM at TVS Motor Company, significantly boosting customer enrollments in loyalty programs. Aju holds an MBA in Marketing from Sikkim Manipal Institute of Technology and a BBM in Management specializing in Marketing from Christ University, Bangalore.