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Heidi Mansour has a strong background in sales and commercial strategy, with experience in various industries such as exhibitions, events, and retail. Heidi has held key roles in companies such as Akabo Media, Frontier Events, Hyve Group plc, and Ascential. Heidi's expertise lies in curating impactful exhibition experiences, accelerating sales growth, and expanding key accounts. Heidi holds a Master's degree in Business Management & Leadership from the University of Roehampton.