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Xavi Arrojo Garcia is an experienced professional with a diverse background in consulting, education, and management, currently serving as Projecció Ciutat at Ajuntament de Vilanova i la Geltrú since December 2018 and as a collaborative professor at Universitat Oberta de Catalunya since September 2021, focusing on Economics and Business, specifically in Marketing. Xavi has held various leadership roles, including CEO and Marketing Manager at IMPROVING PEOPLE, and has extensive experience in strategic consulting for local economic development. Academic credentials include a Postgraduate Degree in Talent Management and People Management, an Executive MBA, and a Master's in Marketing Management, alongside prior teaching engagements at IMET.