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Guillaume Foix currently serves as the Country General Manager for France, Benelux, and Central Europe at Aiways, a position held since April 2022. Prior to this, Guillaume Foix was an Agent Général d’Assurance Prévoyance et Patrimoine at AXA from September 2020 to April 2022, and General Manager at JMS Automobile within the BMW Group from July 2018 to January 2020. Earlier roles include Founder and Managing Director of Three Colors from May 2017 to June 2018, and Head of MINI Middle East for the BMW Group between August 2015 and April 2017, where significant operational responsibilities included sales, marketing, and aftersales across multiple countries. Guillaume Foix's extensive career with BMW Group in France spanned from 1998 to 2015, culminating in the role of Regional Director, managing substantial sales volumes and dealer development. Initial professional experience includes marketing and accounts assistance at Renault. Academic qualifications include an MBA from EBS Paris and a Baccalauréat from La Salle - Passy Buzenval.