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Hammad Mahmood is a seasoned marketing professional specializing in paid acquisition and performance marketing, currently serving as Paid Acquisition Marketing Manager at Aisera since January 2023, where a focus on Generative AI enhances customer and employee experiences. Previously, Hammad worked as Performance Marketing Manager at Refine Labs and Docebo, where responsibilities included planning and executing multi-channel campaigns, managing paid media strategies, and optimizing inbound lead generation. At Sidi.io, Hammad held dual roles as Director of Performance Marketing and Demand Generation Manager, overseeing marketing operations for multiple clients across various verticals. Earlier experience includes managing significant media budgets at Abacus.Agency, Leapfrog Online, and Direct Access Digital. Hammad holds a Bachelor of Nuclear Engineering (Hons) from Ontario Tech University.