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Gar Murphy is an experienced digital marketing professional currently serving as the Digital Media Performance Lead at SSE Airtricity since January 2022. Previous roles at SSE Airtricity include Digital Paid Media Specialist and Marketing Regulations Specialist. Prior to this, Gar held positions at Arista Networks as a Digital/Field Marketing Executive and Intern, and gained valuable event coordination experience at Conference Connections Ltd. Gar also has a background in corporate sales training and caddying at prestigious golf clubs, along with a solid foundation in marketing from internships and roles in various industries. Educational qualifications include a Master’s degree in Digital Marketing from the Digital Marketing Institute and a Bachelor’s degree in Business & Marketing Management from Limerick Institute of Technology.