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Connor Sparkman is a seasoned marketing analytics professional with extensive experience in data strategy and analytics infrastructure across prominent companies. Currently serving as Marketing Analytics Lead at Airtable since January 2022, Connor has significantly enhanced lead conversion rates and implemented sophisticated analytics reporting systems. Prior experience at Google included roles as Senior Marketing Analytics Manager and Marketing Analytics Manager, where Connor led global standardization efforts and developed key analytics tools for Google Cloud and Looker. Earlier roles at Looker and CrossFit, Inc. involved managing internal analytics, building business intelligence models, and establishing data infrastructure. Connor holds a Master's Degree in Computer Science and Data Science from the University of Illinois Urbana-Champaign and multiple degrees from prestigious institutions, including a Bachelor's Degree in Psychology from the University of California, Santa Cruz.