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Seodhna Sims is a seasoned professional with extensive experience in digital information technology and business architecture. Currently serving as the Principal Advisor for Digital Information Technology at Airservices Australia since March 2023, Seodhna provides strategic oversight of the organization's digital landscape. Previous roles include Manager of Business Architecture and Design at Queensland University of Technology and Project Manager for Reporting & Analytics Capability at Children's Health Queensland Hospital and Health Service. Seodhna has also held significant positions in reputable companies such as Generali PanEurope Limited, Santos Ltd, Origin Energy, Virgin Australia, Oracle, and Eontec, contributing to various projects focused on process optimization, technology integration, and organizational design. Educational qualifications include a BSc Honours in Computer Science and Computational Linguistics, a Diploma in Industrial Studies from Ulster University, and certifications in Lean Six Sigma and PRINCE2.