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Erik Hastén is a seasoned professional in commercial leadership and digital strategy, currently serving as the Head of Commercial at Airmee since October 2024. Prior experience includes roles as Chief Operating Officer and Chief Commercial Officer at Webhallen Sverige AB, where responsibilities encompassed e-commerce, retail, customer service, and marketing. Erik directed e-commerce initiatives as Commercial Lead at Apoteket, the largest pharmaceuticals retailer in Sweden. Previous positions include Head of Digital Solutions and Digital Business Development Manager at MEKO, as well as Senior Consultant at Capgemini Invent specializing in digital strategy and customer value analytics. Academic credentials include a Master of Science in Business and Management from the Stockholm School of Economics and an International Baccalaureate from the International School of Luxembourg.