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Samantha Boyd currently serves as the Director of Marketing, Communications, and Membership Engagement at the Air Conditioning Contractors of America (ACCA) since January 2024. Previously, Samantha held the position of Chief Marketer at the Pennsylvania Medical Society from March 2019 to January 2024, where responsibilities included developing and executing high-return marketing plans aimed at member recruitment and retention. Earlier experience includes roles as a Marketing and Communications Specialist at Total Excellence in Association Management and as a Communications and Advertising Associate at Calabrese Management. Samantha holds a Bachelor’s Degree in Public Relations and Electronic Media from Shippensburg University of Pennsylvania, attained in 2017.