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Yasmin Rivera, FCPA, MBA, has extensive experience in financial services, commercial, loyalty, marketing, global sales, and planning. Yasmin has held various leadership roles at companies such as Air Canada, AFFQ, ANEB, CMA Canada, CAE, and Banque Laurentienne. Yasmin also has a Bachelor's degree in Finance and International Management from HEC Montréal and an MBA in Management Accounting from Université de Laval.