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Shah Alum has extensive experience in digital marketing and eCRM, currently serving as Vice President, Digital at J.P. Morgan since July 2016. Previously, Shah held various roles, including eCRM Manager for EMEA at J.P. Morgan and Consultant at emocial digital, focusing on e-marketing strategies. Additional roles include e-Marketing Consultant at Wildfire HQ Marketing, Manager of Marketing Solutions at Naked Communications Europe, and Campaign Manager at Intela, where performance targets in email marketing were met. Shah's experience also includes digital production for high-profile clients at eBay Enterprise and client service consulting at Emailvision, managing significant SME accounts. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.