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Antony Price currently serves as the Business Transformation Officer at Air Arabia since May 2024. Prior to this role, Antony was the CEO of Fly Arna from January 2022 to May 2024 and held multiple significant positions at Air Arabia, including Regional General Manager Europe from March 2019 to June 2020. Earlier career highlights include roles as Head of Flight Supply Strategy at Agoda and Director of Marketing & Customer Experience at flybmi. Notably, Antony spent over seven years at Air New Zealand, where a series of positions culminated in serving as General Manager for Government, Corporate & Distribution Sales, managing a large sales team. The career began with British Airways, progressing from Business Analyst & Project Manager to Sales Account Manager. Antony Price holds an EY Executive Development Program certificate from the University of Virginia Darden School of Business and a B.Sc. in Business Systems Engineering from Birmingham City University.