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Xiner Zhang is a Senior Market Research Analyst at Aiper since December 2023, specializing in in-depth market research and data analysis to inform product development and business strategies. Previous experience includes serving as a Consumer Insights Analyst at PUMA Group, where Xiner analyzed brand tracking data and collaborated with various teams on consumer product testing. As a Brand Researcher and Designer at Boston Medical Center, Xiner was responsible for foundational testing and website redesign initiatives. Additionally, Xiner contributed to research projects at TikTok and the Paper Bag Mask Foundation, focusing on market viability and user experience design, respectively. Educationally, Xiner holds a Master's degree in Emerging Media Studies from Boston University and a Bachelor's degree in Public Relations, Advertising, and Applied Communication from the University of Oklahoma.