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Shafir Ahmad is currently a Senior Technical Consultant (AI) at AI Singapore, leveraging expertise in artificial intelligence and machine learning to assist companies and government agencies in defining their AI needs, scoping projects, and developing minimum viable models. Prior experience includes a Senior Manager role at Mindshare, focusing on data engineering and optimizing media buying processes across the APAC and MENA regions, as well as various technical and managerial positions in leading organizations such as Cheil Worldwide Inc. and MediaRing Ltd. Shafir holds a Bachelor of Engineering in Electrical and Electronics from Nanyang Technological University and has extensive experience in research and development, quality assurance, and digital strategy across multiple industries.