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Ivi Sofroniou has six years of professional experience in marketing, brand strategy, and digital marketing. Ivi began their career in 2017 as a Content Writer at FxPro. In 2018, they joined PepsiCo as a Brand Manager and held the same role for two years. In 2022, they began working as a Freelance Marketing Strategist & Digital Marketing Specialist at Hived Digital, Director of Marketing at AiNET, Brand Strategist at Growify Digital, and Facebook Ads Specialist at Digital Time Savers.

Ivi Sofroniou completed their Bachelor's degree in Business Studies from Lancaster University between 2013 and 2016. Ivi then pursued a Master's degree in Marketing from The University of Manchester between 2016 and 2017. Additionally, they have obtained certifications from Meta (Meta Certified Media Planning Professional, obtained in February 2022), Google (Google Ads Display, Google Ads Measurement, and Google Ads Search), and LCCI International Qualifications (LCCI Higher Accounting).