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Diego Freire S. has extensive work experience in various industries and positions. Diego began their career at Parmalat, where they held roles such as Brand Manager and Marketing Manager, responsible for strategic planning, product portfolio diversification, and advertising campaigns. Diego then joined Kellogg Company as a Marketing Manager in Venezuela and Ecuador, focusing on strengthening product portfolios, increasing market share, and brand positioning. Diego also worked at Merck KGaA as a Business Unit Manager in Venezuela and Colombia, responsible for sales, distributor relationships, and team management. Diego later joined Telefonica Movistar as a Marketing Manager, where they developed and launched new products and implemented strategies to increase consumption and acquire new customers. Prior to their current role at Agua Planeta Azul, S.A., Diego held leadership positions at Danone, Abbott, and Cerescos SAS, overseeing general management, business turnarounds, talent recruitment, change management, and financial and operational transformations. Diego is currently the CEO and General Manager at Agua Planeta Azul (Beverage Co) and Bonagro & Planeta Azul. Overall, Diego Freire S. has a strong background in management, marketing, sales, and business development.

Diego Freire S. has a diverse education history in the field of business and management. In 1988, they completed their undergraduate studies at the Universidad de las Fuerzas Armadas - ESPE, earning a degree in Commercial Engineering with a focus on Business Administration and Marketing.

In 1998, they attended the INCAE Business School, where they completed a diploma program in Marketing Management.

In 1999, they furthered their education at Northwestern University - Kellogg School of Management, where they completed an Advanced Marketing Program.

In 2001, Diego attended the University of California, Berkeley, focusing on Strategic Planning and Decision Making.

In 2006, they pursued executive development for managers at the University of Notre Dame.

From 2007 to 2009, Diego studied at Northwestern University - Kellogg School of Management once again, this time earning an EMBA degree in Business.

In 2022, Diego attended the Stanford University Graduate School of Business and completed the Executive Leadership Program, furthering their knowledge in Business Administration and Management.

The same year, they also completed a program at Barna Management School titled "Gobernar con Eficacia: Perfeccionamiento para Miembros de Consejo de Administración." The field of study for this program was not specified.

Diego Freire S. has a deep dedication to continuous education and has pursued various programs to enhance their skills and knowledge in the field of business and management.