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Ulrike Schmidt-Machinek serves as the Head of International Sales at DLG e.V. - German Agricultural Society, since May 2005, overseeing significant projects such as the international Trade Fairs AGRITECHNICA and EuroTier. Responsibilities include international key account management, exhibitor acquisition, and establishing a strategic sales business unit. Previously, Ulrike held various roles within DLG, including Interim Project Manager for AGRITECHNICA, Manager of International Exhibitor Relations, and Sales Account Manager for agriChina. Early career experience includes positions at SCHOTT, where Ulrike was an Inhouse Consultant and Trainee. Educational background includes a Master's degree in Management from Grenoble Ecole de Management and a Bachelor's in International Management from HSB Hochschule Bremen.