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Oussama NEFIDA is a skilled professional with extensive experience in digital marketing, market research, and digital transformation. Currently serving as the Global Head of Digital Excellence at Agrimatco LTD since September 2019, Oussama leads initiatives to enhance the organization's digital capabilities, focusing on technology innovations, customer experience improvements, and data analytics optimization. Previous roles include Marketing & Digital Transformation Manager at Agrimatco, Global Market Research & Analysis Manager, and Global Marketing Analyst at Groupe ÉLÉPHANT VERT, where Oussama executed strategic analyses and competitive research. Earlier experience at Syngenta encompassed marketing and business intelligence analysis, as well as IS operations coordination. Oussama holds Master's degrees in Computer Science from Universiapolis and École Polytechnique d'Agadir.