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Diana Catherine Herrera Ortiz is a seasoned professional in the insurance industry, currently serving as a Category Manager at Agencia de Seguros Falabella since November 2022. In this role, Diana has established and nurtured relationships with insurance companies to launch and enhance various insurance products, with a focus on implementing sales strategies across multiple channels, including retail and digital platforms. Prior experience includes a Business Development Associate position at Aeroenvía, a Commercial Associate role at Charter Aviation Services, and internships in sales and marketing at Intel Corporation. Diana holds an MBA from Escuela de Organización Industrial and a degree in Industrial Engineering from Pontificia Universidad Javeriana, complemented by a specialty in Financial Management and English language training abroad.