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Shah Alum is a seasoned digital marketing professional with extensive experience in e-marketing and digital strategy. Currently serving as Vice President, Digital at J.P. Morgan since July 2016, Shah previously held various roles including eCRM Manager for EMEA and Campaign Manager at Intela, where revenue growth was driven through strategic email marketing. Earlier experience includes consultancy positions at emocial digital and Wildfire HQ Marketing, focusing on B2B digital marketing and email strategies. Shah's career also features significant roles at Naked Communications Europe, eBay Enterprise, and Emailvision, managing high-profile clients and optimizing email marketing initiatives. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.