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Waleed Arafat is a seasoned professional with extensive experience in marketing and strategy across multiple sectors. As the Founding Partner at Associates & since June 2020, Waleed has led initiatives in consultancy, focusing on business practices and solutions for executives. Currently serving as CMO, Middle East & Africa at the Association for Financial Professionals and Chief Marketing Officer at Beacon FinTrain, Waleed aims to advance and develop the finance profession. Other notable roles include Co-Founder and Marketing Strategist at Cognitronix, LORRY, and 3laCam, alongside contributions as a Non-Executive Director and Partner at several organizations. Waleed holds a Doctorate and Master's degree in Marketing from Ain Shams University and has completed numerous professional certifications in business and management.