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Basti Sørensen Abildå is an accomplished E-commerce Manager at Fossflakes A/S since August 2018, responsible for leading e-commerce strategies for the Nordic Sleep brand across international markets, with a focus on enhancing branding, revenue, and profitability through strategic planning and campaign execution. Previously, Basti served as an E-commerce Specialist at Fossflakes A/S, where responsibilities included developing online advertising strategies with an emphasis on META advertising and SEO. Basti's background also includes experience in sports marketing through an internship with Brøndbyernes IF and a sales marketing internship at Boldklubben FREM, alongside a career as a part-time professional football player. Basti holds a Professional Bachelor’s in International Sales & Marketing and has degrees in AP Management and HHX from various educational institutions.