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Mike K. Tatum is an accomplished marketing professional with extensive experience in lifecycle marketing and digital strategy. Currently serving as a Lifecycle Marketing Consultant at Affirm since 2024, Mike also operates as Principal Lifecycle Marketing Consultant at Mike K. Tatum LLC, where advisory services focus on engagement, monetization strategies, and marketing optimization. With a strong background that includes roles such as Senior Director of Lifecycle Marketing at JKBX, Director of Lifecycle Marketing at Athletic Greens, and Demand Generation Manager at SurveyMonkey, Mike has consistently driven impressive results in revenue growth and customer engagement. Educational achievements include an Executive Certificate in Data Science from Cornell University and a Bachelor of Science in Advertising from Virginia Commonwealth University.