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Denise J. Pesich joined Affinity Health Plan in August, 2013 as Vice President, Brand Advancement and Customer Loyalty and, in October of 2015, assumed the role of Chief Marketing Officer. With more than 25 years of experience as an innovative and results-driven senior executive in the national nonprofit and corporate space, she is charged with building a provider and constituency-focused, compelling brand that revolutionizes the way people view, engage and support Affinity’s healthcare mission.

Ms. Pesich leads a multi-disciplinary team of professionals in marketing and community engagement who collectively are responsible for brand, marketing, communications, advertising, digital strategy, creative services, public relations, signature and community events, corporate meetings, strategic development, consumer and member engagement, as well as a host of sponsorships, partnerships and initiatives.

Before joining Affinity, Ms. Pesich served as Vice President of Communications and National Spokesperson at Girl Scouts of the USA, leading her teams to numerous public successes and accolades. She served as chief architect, developer and executor of the boldest advocacy and fundraising effort dedicated to girls’ leadership in the nation’s history. As the iconic organization mobilized communities of champions to advance the world-changing impact of female leadership on the advent of its 100th anniversary, Girl Scouts of the USA was named Equitrend Youth Brand of the Year and earned Fast Company’s Innovation Uncensored Brand of the Year in 2012.

Prior to Girl Scouts, Ms. Pesich capped a near 20-year career as Senior Vice President, Marketing and Strategic Development for the United Ways of Tri-State consortium, helping to establish the New York-based footprint for United Way of America. She formerly held community responsibilities and public relations roles at The Firestone Tire & Rubber Company in Akron, Ohio.

Ms. Pesich currently serves on the Board of the American Heart Association, Brooklyn NY Affiliate.