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Blaire Ulrich is a seasoned professional with extensive experience in product ownership, market analysis, and marketing roles across various organizations. Currently serving as the Product Owner - Member Experience Lead at Affinity Credit Union, Blaire has previously worked as a Market Analyst and held positions such as Marketing and Development Officer at the African Confederation of Cooperative Savings & Credit Associations, Ticket Account Executive at Saskatoon Blades, and Marketing Research Officer at Spectra Credit Union. Blaire completed a Bachelor of Commerce with a focus on Marketing from the University of Saskatchewan in 2010 and furthered education at the Schulich School of Business - York University in 2019.