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Yiwen Zhang is an accomplished business leader with extensive experience in commercial project management and strategic implementation. Currently serving as Vice GM of online business at AFA Dispensing since January 2019, Yiwen also works as a Senior Executive Partner for an independent consultancy. With a long-standing role as Commercial Project Director at Carlsberg Group, Yiwen has led significant projects following the company's acquisition. Previous positions include Senior Strategy Implementation Manager at China Commercial Center, where Yiwen contributed to strategic planning, and China Marketing & Sales Director at Shanghai Riowine Co. Ltd, focusing on national sales and marketing management. Yiwen's career began at China Resources Snow Brewery Co, where a Deputy GM role encompassed general management responsibilities across multiple functions. Academically, Yiwen holds a Bachelor of Arts degree in English Language and Literature from Xinjiang University and completed further studies at the China Europe International Business School.