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Laura Wall is responsible for working cross-functionally with all departments to align sales objectives, marketing strategy, and customer support with the engineering product roadmap. This involves managing the complete product lifecycle from concept, to design and development, product launch, and end of life products/components. She is an experienced and highly collaborative product management leader who specializes in conducting extensive market research. Laura’s expertise in Voice of the Customer (VOC) data collection and strong analytical skill set are vital in helping the organization to prioritize customer focus and define product requirements. She has a diverse background in chain retail, global manufacturing, distribution, and start-up environments. Laura holds a Master of Business Administration from Simmons School of Management, a Bachelor of Science degree in Marketing from Bentley University, and Insights for Innovation certification credential from IDEO U. She is an active member of several industry groups including Product Development and Management Association (PDMA), New Product Development and Agile Innovation (NPD), Product Management Professionals, and Boston Product Management Association.