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Alexandre Hayon serves as the Director of Digital Transformation at ADM Aéroports de Montréal since June 2024. Previously, Alexandre held the position of Director of Marketing & CRM at CF Montréal, during a maternity leave replacement from June 2023 to June 2024. As Co-founder and Vice President of Products & Customer Experience at Bläckfisk from December 2020 to May 2023, Alexandre developed innovative digital infrastructures for smart buildings through the rsponsiv™ platform. Prior experience includes leading digital strategy and analytics at Groupe CH, consulting for digital transformation at Deloitte Digital, and various marketing roles including Marketing Director at iPerceptions and Senior Data-Driven Product Manager at Duproprio.com. Alexandre's educational background comprises a Master's in Marketing from HEC Montréal and ongoing studies in Sustainable Building Design at the Massachusetts Institute of Technology.