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Ayuba Muhammad Bashir is a skilled Growth Marketer and Growth Lead at Hype Partners, with experience spanning multiple roles in the crypto and marketing sectors. Since May 2021, contributions at Hype Partners have focused on driving growth initiatives. Concurrently, since November 2018, Ayuba has served as a Brand Representative at Aergo, where efforts include enhancing visibility and engagement through social media and establishing the "Aergo Station" YouTube channel to provide updates about the Aergo Ecosystem. Previous experience includes serving as a Vitex Ambassador at Vite Labs Limited, where outreach to crypto projects was vital for organizing live AMA interviews and promoting the Vite and Vitex brands. Ayuba holds an MSc in International Marketing Management from The Manchester Metropolitan University and a Bachelor of Marketing from the University of Ilorin.