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Micaela Adams is a Senior Product Designer at Aeqium since April 2022, specializing in process improvement, user interviews, research analysis, problem definition, iterative prototyping, and usability testing in collaboration with developers and stakeholders. Previous experience includes serving as Art Director at GSW Advertising from February 2015 to July 2017, leading campaign direction and graphic design while managing a team of illustrators. Micaela has also worked as a Graphic Designer at Woods Witt Dealy & Sons, contributing to campaigns for notable clients such as Cheerwine and Duracell. Early career roles included positions at ethikus, Nolej Studios, and BOMB Magazine, focusing on graphic design, marketing, and event planning. Micaela holds a BA in Individualized Studies from New York University and a Master of Professional Studies in UX Design from the Maryland Institute College of Art.